How Much Does a Website Redesign Cost? Indicative Ranges and What Drives Them

How to read the figures on this page

Every number below comes from a page we link to, and is quoted as that publisher states it. Most of those publishers sell something: agencies sell projects, platforms sell subscriptions. The Reddit figures are anonymous anecdotes, not market data.

This guide is published by Dance Technologies, which builds AI website and marketing products. We have not tested providers, commissioned quotes or had these ranges reviewed by outside experts, so treat every range as indicative and not as a quote.

Platform prices change often. They were read from the linked vendor pages when this guide was prepared. Confirm them on the vendor's own page before you commit. Third-party comparisons go stale: one Webflow comparison article lists Squarespace plans at $16, $23, $39 and $99 a month, while Squarespace's own pricing page currently shows $19, $29, $49 and $99 with annual billing.

Three costs that get mixed up

Most confusion about redesign cost comes from treating three different bills as one.

• DIY platform fees. The subscription you pay a site builder such as Webflow or Squarespace to build and host a site yourself. It is a recurring fee and does not include anyone designing your site.
• Project fees. The one-off price a freelancer or agency charges to plan, design, build, migrate content and launch. This is where most of the spread in quotes comes from.
• Ongoing hosting and maintenance. What it costs to keep the site live, secure, updated and edited after launch. Some platforms bundle hosting into the plan. Others leave hosting, themes and plugins as separate line items.

A site can have all three. A freelancer might build on Squarespace: you pay the freelancer's project fee and your own Squarespace plan, and then decide who handles changes after launch. Ask every provider which of the three their price covers.

What moves a project price

Quotes for the same 'redesign' differ because the projects differ. One agency guide describes three agencies quoting $8,000, $35,000 and $90,000 for what each called a redesign, and says all three can be honest because they are pricing different projects. These are the factors that do most of the work.

Size, counted in templates as well as pages. Pixelean argues that the number of unique page templates drives price more than page count: a 60-page site on 8 templates costs less to design than a 20-page site needing 15 layouts. Atomic Design lists page count, custom design and integrations as the drivers for custom small-business sites. Either way, a page count alone is not a scope.

Content. A Reddit commenter in a thread about pricing a redesign notes that if you already have the text and images, a six-page site stays relatively low, but writing, user-experience strategy, graphics and photo sourcing add up quickly. Decide who writes and sources content before you ask for a price.

Integrations, platform and SEO protection. 5k.co names pages, content, integrations, platform and SEO protection as the five decisions behind most of the spread in redesign quotes. Moving a site without losing search visibility takes planning, and it should be a visible line in a quote.

Accessibility. W3C advises considering accessibility from the very beginning of a project, because it is more efficient than fixing it later. Ask whether it is included. See the W3C introduction to web accessibility.

Timing. Timelines in the sources range from about 8 to 16 weeks for a structural redesign to 4 to 8 months for a full rebuild (Pixelean). Longer projects take more provider hours. Ask whether a fixed deadline or a delayed start changes the price; none of the sources we reviewed gives a figure for this.

Provider experience and model. A Reddit commenter who designs sites describes pricing as hours multiplied by an hourly rate plus business overheads, and says similar seven-page sites have cost him anywhere from $5,000 to $60,000. In another thread, a freelancer says clients were shocked by agency quotes of $40,000 for work they would have priced near $8,000. Both are anecdotes. What they show is that rates, overheads and what is included differ by provider.

Refresh versus rebrand. A refresh updates the look of an existing structure. A rebrand also changes the identity (logo, colours, tone, imagery), which adds design work and usually more content change. Pixelean prices a visual refresh from about $5,000 and a full rebuild from $60,000 upward. None of the sources we reviewed prices a rebrand separately, so treat any rebrand add-on as something to ask each provider to itemise.

Indicative ranges and the assumptions behind them

These ranges are grouped by the three costs. Each carries the assumptions stated by its source or by us. They are not a forecast for your site.

1. DIY platform fees (recurring, per year)

Assumptions: you build the site yourself on a template, billed annually, USD, before tax.

• Webflow: a free plan; $15 a month for simple sites without a CMS and $25 a month for content-rich sites with a CMS, both billed yearly. That is about $180 to $300 a year. Prices are per site, plus tax (Webflow pricing).
• Squarespace: $19, $29, $49 and $99 a month with annual billing across its four website plans, about $228 to $1,188 a year. Squarespace says annual plans include one year of free domain registration on available domains (Squarespace pricing).
• Not included: your own time, paid extras, and any outside design help.

2. Project fees (one-off)

Assumptions vary by source, as shown.

• Anecdotal low end, unverified: one Reddit poster quoted $3,200 for a small-business site including a 20% first-client discount. Another poster received quotes from $4,000 to $8,000, with higher bids of $13,000 to $17,000. See the small-business thread and the quotes thread.
• Visual refresh: from about $5,000 (Pixelean).
• Agency minimum: WebFX publishes redesign minimums of $8,000 per site and a cost calculator (WebFX).
• Custom small-business sites: most between $8,000 and $30,000, driven by page count, custom design and integrations (Atomic Design).
• Custom B2B redesign: commonly $10,000 to $75,000 or more (5k.co).
• Structural redesign: $15,000 to $60,000 over 8 to 16 weeks. Full rebuild: $60,000 to $150,000 or more over 4 to 8 months (Pixelean).
• Agencies that publish prices on pages ranking for 'website redesign services' quote about $25,000 to $155,000, in a roundup that states it was checked in October 2026 and focuses on B2B, HubSpot and WordPress projects (Marketing Bar).

3. Ongoing hosting and maintenance

We found no reliable, sourced figures for this, so we give none. What the sources do show is how the structure differs: Squarespace plans include hosting, while WordPress has flexible but variable costs for hosting, themes and plugins (Webflow's comparison, a vendor source). On Webflow, one of its own pages says that outside the free plan you pay for hosting (Webflow). Ask every provider to quote hosting, updates and content changes as a separate monthly or annual line.

A working band to test with providers (our assumption)

If your site has a handful of templates, you supply the content, and you need few integrations, the lower part of the project ranges above is the sensible place to start the conversation. If you need restructured navigation, new copy, several integrations or a search-safe migration, expect quotes toward the middle of the ranges or higher. This is editorial judgement, not tested pricing.

Platform plan fees are not project fees

A site builder plan buys you the tool and the hosting. It does not buy design, copywriting, migration or strategy. Squarespace's page offers a 14-day free trial and a discount for paying annually, and Webflow offers a free plan, but neither price is a redesign quote.

Three situations are easy to confuse:

• You build it yourself. You pay the plan fee and invest your own time. Nobody else's project fee applies.
• A freelancer or agency builds it on a platform. You pay their project fee and usually your own plan fee, or a client-billing arrangement. Webflow says freelancers and agencies building for clients can pass hosting costs to the client through its Client Billing feature, so check who holds the subscription and who owns the account.
• An agency builds it on its own stack. Hosting and updates may be bundled or billed separately. Ask.

When comparing a $19-a-month plan with an $8,000 project, you are comparing a tool with a service. The honest comparison is the total cost over, say, three years, including your time.

A short budgeting worksheet

Work through these lines with your own numbers. Leave a line blank if you do not know, and ask providers to fill it in.

1. Templates. List the distinct page layouts you need (for example home, service, blog post, contact). Count layouts, not pages.
2. Pages. Mark each existing page as migrating as-is, restructured, or removed.
3. Content. Decide who writes the copy and who sources photos. Note which pages need new content.
4. Integrations. List each system the site connects to (forms, bookings, payments, email, CRM) and who holds the login for each.
5. Platform. Choose or leave open: site builder, WordPress or custom. Note the plan fee per year (monthly price multiplied by 12).
6. Search and accessibility. Ask for redirects, metadata and an accessibility check to be listed as included or excluded.
7. Refresh or rebrand. Mark whether the logo, colours and imagery change.
8. After launch. Decide who hosts, updates and edits the site, and what that costs per year.

Then turn it into a band:

• A: platform fees per year (your plan price multiplied by 12).
• B: project fee, from at least two quotes written against the same scope.
• C: ongoing hosting and maintenance per year.
• D: a contingency line for scope you have not yet seen.

Year-one budget = A + B + C + D. Each year after = A + C. Use the lowest and highest quote for B to get a band rather than a single figure.

Digital1010 suggests a useful test for any estimate: can it say how many templates were counted, which pages migrate as-is, what the integration list is and who owns credentials for each system? If not, the number is a placeholder.

Next step: define scope before asking for quotes

A budget is only useful once it is tied to a scope. Before you contact providers, write down your templates, content plan, integrations, platform preference and post-launch needs, then send the same brief to each one. Compare what each quote includes, not just what it totals.

The website redesign scope checklist turns the worksheet above into a brief you can take to providers.

Questions