About Website Redesign Cost and who publishes it
Website Redesign Cost is published by Dance Technologies, a company that builds AI website and marketing products for small businesses. The site explains what redesigns cost and what a quote should include. It is a publisher's cost guide, not an independent review site, and it does not claim testing, expert review or ranked evaluation of providers.
What this site is and who it is for
Website Redesign Cost is a plain-language resource on what it costs to redesign, rebuild or migrate a small-business website. It is written for owners and marketers making that decision, and for the advisers who help them.
It exists because buyers often mix up three different costs:
- DIY platform fees: what you pay a site-builder platform to build and run the site yourself.
- Freelancer or agency project fees: what you pay a person or team to design and build it.
- Ongoing hosting and maintenance: what it costs to keep the site running, secure and current after launch.
A headline price often covers only one of these. The guides here help you separate them and compare quotes on scope rather than on the number at the top. Start at the home page or the guides index.
Who publishes it and what Dance Technologies does
Dance Technologies publishes this site. The company builds AI website and marketing products for small businesses.
That is the relationship behind the site. The brand you see here, Website Redesign Cost, is the publication. Dance Technologies is the publisher. Its products are a separate thing, and we keep them separate on the page.
We do not name individual authors or reviewers on this site, and we do not describe the guides as the work of outside experts.
How the site is funded and what it does not claim
Dance Technologies runs and publishes the site as part of its business. Because it makes AI website products, it has a commercial interest in how readers think about the DIY-versus-hire decision. You should weigh the guides with that in mind.
Here is what that means in practice:
- This is not an independent review site. There are no tested rankings of freelancers, agencies or platforms, no ratings, no awards and no expert panel.
- Where a Dance Technologies product is relevant, we will say it is ours. We may put it first as our own pick, and we will label it as ours.
- Commercial links are labelled where you click. If a link is a paid placement or earns a referral commission, that is stated at the button, not only on this page.
The cost guidance itself does not depend on any product. The scoping questions and quote checks work whichever route you choose.
How we handle prices and sources
Our editorial policy for prices is short.
- Indicative ranges, not quotes. Every figure is a range tied to stated assumptions, such as page count, content ready or not, and custom design or template. Change the assumptions and the number changes.
- Date-stamped. Price figures carry the date they were checked, and we revise them when we find newer evidence.
- Labelled by source type. We distinguish published price lists from community anecdotes, and we say which one we are using.
- Scope before price. We encourage you to compare what each quote includes before comparing totals.
Much of the public evidence on small-business redesign pricing is anecdotal, and we treat it that way. In one Reddit thread, the poster reported estimates from $4,000 to $8,000 plus a few between $13,000 and $17,000. In another, a commenter said clients had been quoted $40k by an agency for work they thought would cost about $8k. A designer in a third thread said they had built sites like a seven-page one for as little as $5k and as much as $60k.
These are individual accounts, not surveys, so we use them to show how wide the spread is and why scope matters, not to set a price. For technical topics such as accessibility we point to primary sources like the W3C Web Accessibility Initiative, which advises building accessibility in from the start of a project.
Where to start
If you want a number to work with, begin with the main guide. It gives indicative ranges, the assumptions behind them and the factors that move the price.
If you already have quotes in hand, how to compare website redesign quotes shows what to check. The scope checklist lists what is included and what often costs extra.
Questions
Does Dance Technologies test or rank website providers?
No. This site does not test providers or publish ranked evaluations of them. It explains cost drivers, scope and how to compare quotes, so you can judge providers against your own requirements.
Will this site recommend Dance Technologies products?
Where a Dance Technologies product is relevant to a guide, we may recommend it and put it first as our own pick, and we will say it is ours. Paid placements and referral commissions are labelled at the button where the link appears.
How are the price figures on this site sourced and updated?
Figures are presented as indicative ranges with the assumptions stated and a check date. We separate published price lists from community anecdotes and label which is which. We revise figures when we find newer evidence. They are a guide to scope, not a quote.